A forecast you would bet your bonus on.
Current one is optimistic. The one before that was a guess. Will trade three pipeline reviews for one honest one.
Serious enquiries only. Hockey-stick charts need not apply.
Running revenue is lonely. Your team needs answers, your board wants certainty, and every vendor wants twenty minutes. This is the one table where you get to ask the questions.
The higher you go, the fewer people you can be straight with. You cannot think out loud in front of your team, and your board wants answers, not doubts. So the hardest calls get made alone, usually late, usually with half the picture.
A Leaders Dinner fixes that for a night. Twelve people who run revenue, who have been where you are or are a step ahead. Nobody is quoted and nobody is pitching, so people say what actually happened. You leave with an answer, and with a few people you can call next time.
Not on the Register yet. Tell us where you work and we will add it.
Current one is optimistic. The one before that was a guess. Will trade three pipeline reviews for one honest one.
Serious enquiries only. Hockey-stick charts need not apply.
Will swap for the story of one that did not. Both sides learn more than the minutes say.
Influential, well-connected champion, GSOH, seeks economic buyer for something long-term. Must have budget, clear decision criteria and a known paper process. No tyre-kickers.
Team still guessing at the other six letters? The MEDDPICC course takes an afternoon.
The number is not happening this quarter. Applicant must be calm, brave and good with a spreadsheet.
Immediate start. Long lunch afterwards.
Lost: your best rep, to a competitor.
Found: the exit interview that would have warned you.
Most problems show up in a one-on-one long before they show up in the CRM.
Ten minutes with the team beats an hour in the CRM.
Compatible with all known org charts.
In last quarter's board deck, “on track” should have read “on a track”. We regret the error.
The editors.
Commit holding. Upside scattered. A strong chance of something slipping in the last week of the quarter.
Reported dead most years since about 2012. Survived by everyone who still does it well. No flowers, please; pick up the phone instead.
If your reps cannot explain it back to you in one sentence, they will not sell to it. Repeat every new financial year.
Dear Revenue, my best rep wants to be a manager. I think she would be a poor one, and I would lose her numbers either way. Do I say no?
Dear Torn, saying no rarely keeps her. Ask what she actually wants: more money, more say, or a path. Those have different answers, and only one of them is a team.
If it is a team, give her a real trial first, such as running onboarding or a pod of two, with clear signs of what good looks like. She will either grow into it or see for herself that she would rather sell.
And plan for the numbers either way. Your best rep leaving because you said no costs more than a quarter of her learning to lead.
Write to Dear Revenue: hello@gtmanz.com. Letters are printed without names.
How long a new rep takes to reach full productivity. Usually measured against a fully ramped rep's quota.
Sales efficiency. New annualised revenue in a quarter, divided by the previous quarter's sales and marketing spend.
How many months it takes to earn back what it cost to win a customer. Usually calculated on gross margin, not revenue.
Revenue growth rate and profit margin. Together they should come to 40 per cent or more.
The person with final say over spending the money. Not always the person running the evaluation.
Tell us your city and what you are working through. We will tell you when your table is set.
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